We really love this planet - it’s the only one we’ve got, so we are 100% committed to not messing it up for our children. It is estimated that 87% of plastic packaging will end up in landfill and this will sit there for over 100 years for our children’s children to deal with. We want to make decisions now that will reduce the impact on their planet.

But let’s be real - we are a consumer-packaged goods company. Our customers want the products they get to be clean, and the ingredients to be active and get results.

Our sustainability mission is to develop smart, creative solutions that span across packaging, carbon footprint, ethical sourcing, and non-toxic ingredients. 

For our customers this means they know the products have been consciously formulated while still delivering the best, most effective, most luxurious skincare out there.

Aotearoa New Zealand is internationally recognized for its unique ecosystems, flora, and fauna. With such delicate ecosystems, it is essential to prioritize protection and focus on regeneration efforts.

We strive to support ingredient suppliers who share this commitment. For example, in marine algae harvesting, we collaborate with suppliers who adhere to traditional, sustainable practices, ensuring that ingredients are harvested responsibly and with respect for the environment. By taking this approach, we can provide high-quality natural ingredients while honoring the land and water where they originate.

We also contribute to Trees That Count, a New Zealand charity dedicated to replanting native plants. It is our responsibility to care for the environment and ensure the sustainability of our natural resources for future generations.